GROWUS Damage Therapy Hair Cream Treatment 250g

Salon-grade repair, rinsed out in five minutes. The GROWUS Damage Therapy Hair Cream Treatment is a protein-intensive Korean hair treatment containing a high concentration of 200,018ppm protein to provide intensive nutrition to extremely damaged hair  — all wrapped in a cream-to-serum texture that melts on contact and transforms even the most brittle, overprocessed hair into something silky, resilient, and visibly healthy after just one use.

With a powerful blend of high and low molecular weight protein complexes, it revitalises dry, damaged strands, leaving them silky, hydrated, and radiant — repairing brittle cuticles by locking in moisture and strengthening each fibre from within, enhancing resilience against future damage. And it does all of this without a single gram of silicone — so the results are real, not coated.

Finished with GROWUS's signature scent — an elegant fragrance of Damask Rose, Petitgrain, and Blackcurrant Leaf that lingers delicately after rinsing  — every wash becomes a genuinely luxurious experience.

Why it works:

200,018ppm Protein Complex (Hydrolyzed Keratin, Hydrolyzed Collagen, Milk Protein Extract, Hydrolyzed Barley Protein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein) — high molecular PPT proteins form a protective film on the hair surface while low molecular PPT proteins penetrate deep into the hair cortex to provide structural support  — a dual-layer repair system that works from the inside out simultaneously

Hydrolyzed Collagen — penetrates deeply into the hair shaft to rebuild strength from within while reinforcing the outer structure , restoring the density and bounce that chemical treatments and heat styling strip away

Hydrolyzed Keratin — strengthens weak hair follicles by replenishing their lost protein content, helping hair look thicker, healthier, and softer  — the essential building block of every healthy strand

Pearl Extract — rich in amino acids, minerals, and antioxidants that promote shine, smoothness, and strength  — GROWUS's signature Thalassothérapie ingredient that gives treated hair its mirror-like gloss

How to use: After shampooing with the GROWUS Damage Therapy Shampoo, gently squeeze excess water from your hair. Dispense a generous amount into your palms and apply evenly to damp hair, focusing on the mid-lengths and ends. Leave on for 3–5 minutes.  For extremely damaged hair, leave on for 5–10 minutes during your concentrated weekly care session for maximum absorption and repair.  Rinse thoroughly with lukewarm water until hair feels silky-smooth and completely residue-free.

Best for: Extremely dry, damaged & brittle hair · Color-treated & bleached hair · Heat-damaged & chemically processed hair · Frizzy & unmanageable hair · All hair types including sensitive scalp · Made in Korea 🇰🇷

Why Seoulma recommends it:

Every serious hair repair routine needs a treatment step — and the GROWUS Damage Therapy Hair Cream Treatment is the one we keep coming back to. It occupies the exact space between a conditioner and a hair mask, delivering the deep protein repair of a weekly treatment in the lightweight, fast-absorbing texture of something you actually want to use two to three times a week.

The 200,018ppm protein concentration is the number that makes this treatment exceptional. To put that in perspective — most hair treatments contain protein at concentrations of 1–5%. This formula is built almost entirely around protein, and the dual molecular weight approach is what separates it from everything else at this price point. The large molecular proteins coat the outside of each strand immediately — smoothing the cuticle, reducing frizz, and adding the kind of glassy shine you associate with a salon blowout. 

The scent is also worth mentioning because our customers bring it up every time — the Bulgarian Rose and Blackcurrant Leaf fragrance is genuinely beautiful, subtle enough not to clash with perfume, and lingers in the hair for hours after rinsing.