Beauty of Joseon Ground Rice and Honey Glow Mask 150ml

The glow mask rooted in Joseon Dynasty beauty rituals — and up 700% in Google searches. The Beauty of Joseon Ground Rice and Honey Glow Mask is a Hanbang-inspired Korean wash-off mask drawing inspiration from the Joseon Dynasty practice of mixing ground rice with mung bean and red bean to wash the face — reimagined as a modern mask that helps clear pores and soothe stressed skin with these time-honoured ingredients. An all-in-one special mask that provides skin clearing, antioxidant, moisturising, firming, scrubbing, and soothing care all at once  — in a creamy, honey-rich clay formula that smells like a traditional Korean bathhouse and works like a complete weekly skin reset.

Enriched with elasticity-boosting Makgeolli — a traditional Korean liquor made from fermented rice which contains brightening and moisturising kojic acid and Galactomyces byproducts — as well as rice hull powder to remove dead skin cells and impurities, the mask is well-loved for its ability to deeply hydrate, illuminate, and calm the skin. 

Why it works:

Bonus use — sebum extraction ritual: After cleansing, apply a generous amount of the mask to your face. You'll notice sebum appearing on the surface of your pores. Apply a generous amount of the Beauty of Joseon Glow Replenishing Rice Milk onto the skin over the mask, then use a peeling machine or gua sha to gently remove the surfaced sebum.  This viral Korean home facial technique uses the mask as the first step in a complete pore-clearing ritual.

How to use: After cleansing, scoop a generous amount into your hands and apply evenly to the skin, avoiding the eye and mouth areas. Leave on for 5–10 minutes, then rinse off thoroughly with lukewarm water.  Gently massage the mask off with circular motions as you rinse — the rice hull powder will provide a gentle physical exfoliation as it washes away. Use once a week or whenever your skin needs extra care.  Follow with toner, serum, and moisturiser.

Suitable for: All skin types, from dry to oily  · Sensitive skin · Dull, uneven & congested skin · Acne-prone skin · Anti-ageing & brightening concerns · Fragrance-free · Vegan · Made in Korea 🇰🇷

Why Seoulma recommends it:

Beauty of Joseon has a rare gift for making K-Beauty history feel immediately relevant to modern skin concerns — and the Ground Rice and Honey Glow Mask is perhaps the most complete expression of that gift in the entire lineup. The brand drew inspiration directly from Bing Heo-gak Lee's 'Regulation Book (Gyuhap Chongseo)' published in the 1800s during the Joseon Dynasty, which documented the rice and bean facial rituals that Korean women of the era used to achieve the clear, even, luminous complexion that became the beauty ideal of the period. The Ground Rice and Honey Glow Mask is that ritual, reformulated with modern cosmetic science to maximise what those traditional ingredients actually do.

The Makgeolli Lees are the ingredient that elevates this above every other rice mask in its category. Makgeolli — traditional Korean rice wine — produces a fermented lees byproduct that concentrates the brightening Kojic Acid and Galactomyces compounds naturally present in rice into a far more potent, bioavailable form. Beauty of Joseon uses low-temperature fermentation specifically to preserve the most heat-sensitive of these beneficial compounds, which is why this mask brightens more visibly than rice masks using unfermented rice extracts. The upcycling angle is also genuinely meaningful — converting brewing waste into a premium skincare active is the kind of sustainable formulation thinking that more brands should be doing.

The honey pairing is also classically intelligent rather than just pleasantly fragrant. Honey's natural hydrogen peroxide content gives it genuine antibacterial activity against the P. acnes bacteria that drives inflammatory breakouts — which is why it has been used in wound care for centuries. At 5% in a leave-on mask format, it's present at a meaningful concentration, actively calming existing blemishes while the Kaolin and rice hull work on the congestion that causes them. The result is a mask that suits acne-prone skin despite containing no salicylic acid or harsh anti-acne actives — it works through the gentle, consistent antibacterial action of honey rather than chemical exfoliation.

Pair it with the Beauty of Joseon Red Bean Refreshing Pore Mask in alternation — rice and honey for glow and hydration one week, red bean for pore clarity the next — for a complete K-Beauty masking ritual that covers every skin concern in rotation.