Beauty of Joseon Green Plum Refreshing Cleanser 100ml

Ancient Korean Wisdom. Modern Barrier Science. One Perfect Cleanse.

Your cleanser is the foundation of everything. Get it wrong and no serum, toner, or moisturiser will perform the way it should. Get it right — and the rest of your routine transforms.

The Beauty of Joseon Green Plum Refreshing Cleanser gets it right. A pH-balanced gentle daily cleanser with plum and mung bean extracts that deeply cleanses and refreshes while supporting your moisture barrier — formulated to work with, not against, your skin's natural defences. 

A lightweight gel texture leaves a hydrating finish. This pH-balanced formula is suitable for sensitive skin. No tightness. No stripping. Just clean, balanced, comfortable skin — ready for whatever comes next in your routine.

At Seoulma Skincare, we recommend this as the ideal second-step cleanser for anyone following a double cleanse routine — and as a standalone daily wash for those with dry, sensitive, or barrier-compromised skin who need a cleanser that cleans without consequence.

How to Use

Dispense a proper amount onto wet hands and lather up. Gently massage onto your face in rolling motions. Rinse off thoroughly with lukewarm water. 

As part of a double cleanse: For a deeper clean, use this after the Beauty of Joseon Ginseng Cleansing Oil or Radiance Cleansing Balm.  The oil cleanser removes makeup, sunscreen, and heavy surface buildup — the Green Plum Cleanser then completes the cleanse, removing any residue and refreshing the skin without over-cleansing.

As a standalone cleanser: In the morning, or for those who don't wear makeup, this works beautifully alone — removing overnight sebum buildup and refreshing the skin ready for toner and the rest of your routine.

Seoulma tip: Use lukewarm — never hot — water. Hot water disrupts the skin's pH and accelerates transepidermal water loss. The gentle temperature pairs with this cleanser's slightly acidic formula to deliver the most barrier-friendly cleanse possible.

Why Seoulma Skincare Recommends It

The cleanser is the most underrated product in any skincare routine. People spend significant money on serums and moisturisers, but reach for whatever face wash is available without giving it much thought. Yet cleansing is the step that sets the pH and barrier condition your entire routine will build upon. A bad cleanser — even once a day, every day — slowly undermines everything else you're doing.

The Beauty of Joseon Green Plum Refreshing Cleanser is our answer to that problem. Here's why it earns a place in Seoulma's curated edit:

1. The pH is actually correct. It sounds basic, but the majority of face washes — including many marketed as "gentle" — have a pH that's too alkaline. This one is formulated to be slightly acidic, matching the skin's own natural pH. That alone makes it better than most.

2. It cleans without stripping. It protects the natural barrier of skin by maintaining oil and moisture balance while effectively removing impurities.  Those two things — proper cleansing AND barrier maintenance — are genuinely difficult to achieve simultaneously. This formula does both.

3. The hero ingredients have historical proof. Plum and mung bean aren't trend ingredients chosen for marketing appeal. They are documented Hanbang botanicals with centuries of use in Korean skincare practice. The fact that modern formulation science has confirmed their efficacy makes this a product where tradition and evidence point in exactly the same direction.

4. It's universally compatible. Because it's fragrance-free, free from harsh actives, hypoallergenic, and pH-balanced, this cleanser fits into any routine — morning or evening, before any active, alongside any skin type. It's the cleanser that doesn't conflict with anything else you're using.