Beauty of Joseon Glow Serum: Propolis + Niacinamide — 30ml
The K-Beauty Holy Grail. One Serum. Glass Skin. Done.

Some skincare products become cult favorites for a reason. The Beauty of Joseon Glow Serum: Propolis + Niacinamide is one of K-beauty's most iconic, most repurchased, and most recommended serums in the world — and once you feel that signature honey-like texture sink into your skin, you'll understand exactly why.

At its core: 60% Propolis Extract and 2% Niacinamide — the energy of propolis and the revitalizing essence of niacinamide, bringing together Korean skincare treasures to provide a nourishing, multi-correcting boost.  Add gentle BHA exfoliation, a botanical hanbang complex, and a rich-yet-weightless texture that absorbs instantly.

Radiant. Poreless. Calm. This is what glass skin feels like.

What It Does:

Controls Sebum; Refines Pores — Containing 60% Propolis Extract and 2% Niacinamide, it helps to control excess sebum production while providing hydration— visibly minimizing enlarged pores, reducing the shine associated with oily skin, and creating a smooth, matte-yet-dewy canvas that makeup layers perfectly on top of.

Calms Redness&Soothes Irritation — The star ingredient, a huge 60% Propolis Extract, is antimicrobial, antibacterial, and anti-inflammatory;— intercepting the inflammation cycle that causes redness, flare-ups, and reactive skin at its source, delivering visibly calmer skin from the very first application.

Brightens & Evens Skin Tone — Brightens and evens skin tone, reduces dark spots, and strengthens the skin barrier for a healthy glow ;— Niacinamide works steadily to interrupt melanin transfer, fade post-acne marks, and restore the luminous, even-toned complexion that defines truly healthy skin.

Why Seoulma Skincare Recommends It

At Seoulma Skincare, the Beauty of Joseon Glow Serum is one of the first products we recommend to anyone — regardless of skin type, routine complexity, or K-beauty experience level. It is genuinely one of the most versatile, most effective, and most universally loved serums we carry. 

Pro Tip: For a powerful brightening and anti-blemish duo, layer the Beauty of Joseon Glow Serum in your morning routine followed by the Beauty of Joseon Light On Serum: Centella + Vita C. The Propolis and BHA complex preps and purifies the skin, while the stable Vitamin C and Centella amplify the brightening and calming results — two serums from the same heritage brand, working in perfect harmony.

It's not a trend. It's a staple.