Beauty of Joseon Ginseng Moist Sun Serum SPF50+ PA++++ 50ml

The Sunscreen That Thinks It's a Serum — And Does Both Brilliantly

The Ginseng Moist Sun Serum is a chemical SPF50+ PA++++ sunscreen serum from Beauty of Joseon — the South Korean Hanbang-inspired brand that has established itself as one of the most trusted names in K-beauty globally.

The Skincare Inside the Sunscreen

What separates this product from an ordinary SPF is the depth and thoughtfulness of its skincare ingredient complex. This is not a sunscreen with a trace of ginseng added for marketing purposes. It is a genuine skincare treatment that also provides world-class UV protection.

How to Use

Apply an appropriate amount as the final step of your morning skincare routine. Reapply every two hours if spending time outside in direct sunlight. This is a daily SPF, not intended for sports with heavy sweating or water activities.

Seoulma tips for best use:

Apply generously — the recommended amount for adequate SPF coverage is around ¼ teaspoon for the face and neck. Under-application is the most common reason sunscreens underperform. With the lightweight serum texture of this product, applying the correct amount feels completely comfortable and non-excessive.

This serum works beautifully as a makeup primer — the glow finish creates an ideal dewy canvas, and the lightweight texture means it doesn't interfere with foundation or BB cream application.

For those pairing this with the Beauty of Joseon Revive Serum — also stocked at Seoulma — the Revive Serum applies first, followed by the Ginseng Sun Serum as the final step. The two products share the same Hanbang ginseng philosophy and layer seamlessly together.

Why Seoulma Skincare Recommends It

We believe sunscreen is the single most important skincare product anyone can use. Not the most exciting, not the most indulgent — but the most important. The evidence is unambiguous: sun damage is the main cause of premature skin ageing, and protecting your skin from the sun is the best anti-ageing strategy. 

The barrier to using sunscreen consistently has always been the experience of applying it. The Beauty of Joseon Ginseng Moist Sun Serum removes that barrier entirely. Here's why we recommend it so confidently at Seoulma:

1. The UV filter system is world-class. Five next-generation chemical filters, including Uvinul A Plus and Tinosorb S, provide comprehensive broad-spectrum protection at SPF50+ PA++++ — the maximum protection level available. This is the kind of filter combination that has made Korean sunscreens the global benchmark for effective, elegant SPF formulation.

2. The ginseng complex is genuinely substantive. 30% ginseng extract delivers intensive anti-ageing power to boost skin elasticity and keep skin hydrated and smooth. Four distinct forms of Panax ginseng working simultaneously is a formulation depth that most skincare serums don't achieve, let alone sunscreens.